Need the insight story?

A fresh set of experienced eyes

helps you identify new opportunities and see the whole picture

QUESTIONNATOR

Want help seeing your blind spots?

Ask. Probe. Reveal.

DISCOVERER

Have you discovered the correct path for your business, product or service by doing a SWOT analysis?

COLLABORATOR

Astute. Author. Intelligent. Expertise.

Be sure to check all the information on this site to learn about the many services offered by GRF Marketing

• Background
• Business Development
• Business Writing & Editing
• Brand Equity
• Fund Raising

BUSINESS DEVELOPMENT

VIEWS – Quarterly Journal

Qualitative Research Consultants Association

Founding Editor of the "Business Matters"

section of VIEWS and contributing writer.

Blue Chip Marketing World Wide and The Lustgarten Foundation (Pro-Bono)

–Co-Chair of Committee to develop an annual WALK to raise funds for Pancreatic Cancer Research in Chicago. This WALK(2004) was the springboard for the Foundation’s strategic plan to develop WALKS across the United States. There are currently 22 WALKS being held nationally. “Gail is dedicated…passionate ..intelligent ..creative ..energetic …enthusiastic and approachable”

–Ann Walsh,

Director of The Lustgarten Foundation

BeatCancerBootCamp.com (Pro-Bono)
"Empowering cancer survivors with physical and mental toughness"

BeatCancerBootCamp.com is a combined program of working out and group support that enables cancer survivors, friends and family to become stronger on all levels. The Founder, Anita Kellman's mission is to "expand this powerful program nationally and help cancer surviviors conquer their fears and take charge of their lives".

Skyline Village Chicago

Board Member of an evolving concept that will enable residents of Streeterville, Gold Coast and New East Side areas of downtown Chicago to age in their own homes.

BUSINESS WRITING & EDITING

Gail has made important contributions to the field of qualitative marketing research by being published in the following professional journals.

VIEWS: Qualitative Marketing Research Consultants(QRCA) Professional Quarterly Journal – Writer and Editor

QUIRKS: Published Author

BRAND EQUITY

Gail Zugerman founded GRF Marketing, Ltd, in 1983. A respected hands-on expert in marketing, Gail and her associates provide marketing research consulting, business development, writing, editing, fundraising, and promotional services to clients throughout the United States and the UK. Culturally fluent and innovative in problem solving, she brings to her work more than 25 years of experience working with manufacturers of medical products, surgical devices, pharmaceuticals, transportation and consumer products.

Manufacturers, pharmaceutical companies, consulting firms, advertising agencies, and hospitals utilize her services. Creatively, she is able to help clients assess consumer perceptions, attitudes and beliefs towards changes in the marketplace. Strengthening customer relationships, shaping strategies and responding quickly to marketing opportunities are the mainstay of her service package.