Marketing Research

Marketing research is much more than asking the right questions and gathering the best information. Every business needs an astute, experienced analyst who helps identify the blind spots, understanding not only responses and numbers, but the trends in their market segment both locally and globally.

Gail Zugerman has been helping businesses navigate their way to greater success with expertise and reliability as a Qualitative Marketing Research Consultant for more than 25 years.

She has an established reputation for developing the right questions to ask and helping point clients in the right direction. Long-term experience with clients in the categories of medical/healthcare, transportation, and other business-to-business specialties, provides an exceptional level of expertise in the mature and aging boomer markets. As required, Gail teams up with other qualitative and quantitative research consultants to bring her clients the highest quality service.

" Gail brought not only a wealth of experience to our project for a major pharmaceutical company, but suggested an approach that provided the client with much more robust and in-depth feedback. The project became the basis for a successful physician communications program."

–Ken Shore
Owner, Blue Chip Marketing and Communications



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