Senior Sessions

Senior Sessions is an exclusive, marketing research service developed by GRF Marketing, Ltd. to help businesses understand the needs of the increasingly important aging market.

Recognizing that the senior market has special requirements, we have developed techniques used exclusively in our work with older consumers to help businesses like yours serve this market successfully.

Our work with seniors encompasses healthcare issues, consumer products, and transportation needs. We can help you understand the broad spectrum of the mature market and the best ways to reach them.

Sharpen your focus and learn the business implications surrounding the largest upcoming and on-going aging market by using SeniorSessions® to:

• Clarify and refocus new product concepts and services geared to the senior market
• Provide initial assessments of package design
• Fine tune methods for creating senior friendly packaging

In addition, Gail is currently working on a book on aging well and overcoming the fears of aging for baby boomers.

Some of the insights from interviews with consumers aged 75+ who are leading positive and productive lives include:

"Stay involved with young kids and stay peaceful."

– Cashmira Ralfalik aged 94

"Share your life with someone. I’ve been happily married for 61 years. I’m getting used to her now. It’s a blessing."

– Sherman Tucker aged 93